Leslie Hetherington, APR, MBA – Principal

Leslie Hetherington photoLASH Communications Group is led by Leslie Hetherington, a digital content and communications strategist with more than 20 years of experience delivering results for agency clients, corporations, public sector and not-for-profit clients in diverse sectors, such as, healthcare, professional services and education.

She has won awards for developing Mississauga Halton Community Care Access Centre’s first multimedia annual report – to spearheading PR for the first integrated marketing campaign that positioned Canada’s territories as tourist destinations and economic development centres.

For several years, Leslie represented the Association of Canadian Search, Employment and Staffing Services (ACSESS) and implemented a strategy to establish it as Canada’s advocate for the staffing services industry; Coverage reached an audience of more than 1.4 million in one year and helped increase corporate memberships by almost 10 per cent.

Recent initiatives focused on management consulting for municipal and energy sector clients. This includes developing a social media strategy for the Region of Peel’s Hanlan Water Project and delivering custom training to the team. She also profiled the Portlands Energy Centre’s ecological sustainability initiatives through media channels, attaining a reach of 3.5 million+ in two years and recognition as a 2013 finalist for two Canadian Urban Institute Brownie Awards.

Active in the industry, Leslie was 2008/09 President of IABC/Toronto and led the chapter to win 12 global Chapter Management Awards, including International Chapter of the Year. Leslie has won an IABC/Toronto OVATION Award of Excellence, CPRS (Toronto) Silver and CPRS (Toronto) Bronze ACE award for media relations. She also won 2011 MarCom Awards for digital work.

Leslie has a MBA in PR and Communications Management from Royal Roads University and a PR certificate from Humber College (with Academic Award of Excellence). She earned her Accredited Public Relations (APR) designation through the Canadian Public Relations Society (CPRS) in 2004.

She is currently completing a post-graduate interactive media management program a Centennial College to boost her digital skills and won the Dean’s Academic Award of Excellence for the highest GPA in April 2015.

For more details: http://www.linkedin.com/in/lesliehetherington

(left to right) Shirley Hickman, Executive Director, Threads of Life, Leslie and the Honourable Lisa Raitt, Canada’s Minister of Labour, at a fundraiser following Forget Me Not’s launch.

Leslie is an APR accredited member of PRSA and a member of IABC/Toronto.


Alexandra Edmiston (Alix), ABC

As a former journalist, accredited business communicator, published author, entrepreneur, blogger, and passionate follower of technological change, Alix Edmiston brings a unique perspective to business communication.

Alix is a trusted advisor and internationally accredited communication strategist to senior leaders who want to leverage communications as a measurable strategic tool to support business objectives. This includes introducing enterprise-wide transformational or process change, elevating and protecting brands, enabling sales to drive revenue, or implementing action plans to support employee engagement and improve productivity.

She has a deep understanding of the communications strategic planning process as an Accredited Business Communicator (ABC), the global standard in organizational communication that measures the strategic abilities of a communicator.

Committed to her profession, Alix has served at all levels of the International Association of Business Communicators, the world’s leading association representing strategic communicators. She served as the volunteer President of IABC/Toronto, which at 1,800 members is the IABC largest chapter.

Alix just earned a certificate in digital marketing management from the University of Toronto, where she maintained an A average as she enhanced her skills in social media strategy, online marketing, content marketing and search engine optimization. A graduate of Ryerson’s specialized two-year journalism program for university graduates (JRAD), she also holds a degree in psychology from the University of Windsor.

For more details: http://www.linkedin.com/in/alixedmiston

Alix is an accredited member of :